Shift Happens
Tweeting on Twitter or updating Facebook while watching TV has become a major trend. Sports fans sent about 11.5 million comments during last night’s game over social media networks. That’s about six times as many messages as “social TV” analysis firms found last year during the Super Bowl, indicating that more people are using social networks as a second screen during live TV events.
February 6, 2012
Collaborations, Digital Engagement