Tide was the first to react when the power went out.

Brand Engagers are discovering that many of us watching the Super Bowl and other major events on our big screen TV’s at home are also surfing online using our iPads and digital devices. The “double screen” as it’s known has penetrated our media consumption habits. There were 24 million tweets on Twitter during the Super Bowl!

It was a great game, one for the history books. The Baltimore Ravens edged out a 34-31 win over the San Francisco 49ers to win the 2013 Super Bowl. Right at the beginning of the 3rd quarter there was a power outage. For 35 minutes Sunday, the Super Bowl ground to a halt.

What left me impressed was how quickly Social Media reacted to the blackout as marketing teams were empowered to act! Tide was the first to react posting the image above on Twitter. The Oreo team posted the image below on twitter shortly after. It was retweeted about 11,000 times during the game!

The Oreo team posted this on twitter shortly after.

The clever adds were also posted on their company Facebook pages receiving many comments from fans. I’d like to share with you 10 replies from Tide’s timely Facebook post:

1. Impressed! Very clever and so timely. Well done

2. wow!! how did you know??

3. Impressively quick- tide marketing on the ball

4. Whoever came out with that idea should get a promotion or at least a raise. I am very serious as a businessman I can tell you that is good on the fly thinking at a management level. Great marketing, thumbs up, get your promotion!

5. AWESOME…made me laugh!

6. Awesome response and timing! Only the best marketing from the best company!!

7. good response for the blackout.

8. excellent working in the superbowl! Did Tide cause the lights to go out???

9. Hilarious! Somebody was really “working it!”

10. Best Ad Of The Night!

Source: Twitter, Facebook | John Zeus

10 Best Reasons To Use A Wiki

This video on YouTube provides “a look at 10 reasons how a wiki can connect teams within companies, helping them get more done, together.” (Description from YouTube)

Get the best people on the right tasks and produce better overall results by letting everyone contribute.

Break down information silos between teams, departments, and individuals – it’s crowd-sourcing for your organization.

#2 Anyone Can Contribute

Anyone can put content online, quickly and securely – just click ‘Edit’ and start typing.

A rich content editor does the work for you with Autocomplete, Autoformatting, Autoconvert, and shortcuts for everything.

#3 Connect People and Content

Bringing the right people into the work and discussions taking place in Confluence is easy.

Share content in seconds and @mention teammates in any page, blog post, or comment.

#4 Capture Knowledge, Forever

Capture the tacit knowledge of your co-workers, often trapped in email, in Confluence where it’s never lost.

Instant and familiar, engage everyone and encourage collaboration with Quick Comments and Likes.

#5 Discover What’s Popular

Confluence makes sure you won’t miss another important conversation again.

With a live ‘Popular’ content stream and weekly email summaries you’ll never lose touch of what’s trending in your company.

#6 Find Content, Fast

Quick Navigation and Search makes sure you find what you’re looking for, fast.

Start typing and watch Confluence suggest pages, blogs, files, and people.

#7 Keep Private Parts, Private

Confluence meets the demands of the enterprise environment by keeping your content safe and secure.

Permissions at the Global, Space, and Page level give you the flexibility to decide exactly who can view and edit content.

#8 Connect to Microsoft

Combine powerful free-form content creation and collaboration with the document management and workflow strengths of SharePoint and Office.

Get up-and-running quickly with out-of-the-box integration with Active Directory for user management and authentication.

#9 Easy to Customize & Brand

Create customized designs and brand Confluence to match your corporate style.

Expand your audience with complete branding, advanced design tools, drag-and-drop layouts, navigation, and drafts.

#10 Extend with Add-ons

Customize Confluence with themes, application connectors, content importers, and more.

Browse the Atlassian Plugin Exchange and find add-ons that extend functionality and connect Confluence to other enterprise tools.

Source: Atlassian Get your own wiki

Shared: How Useful is Pinterest, Really? | RICG.

Excerpts adapted from:  A Model Space For Learning

A Recipe For Successful Collaboration

The new program space at the Centre Branch YMCA is much less a classroom, and much more an engaging, collaborative, technology-rich environment that’s drawn rave reviews from facilitators and participants alike.

The idea that FPSYIP and CIC have created much more than a program room for participants was on full display during  a recent site visit by Dan Trepanier, National Program Manager, and  User Adoption, Wiki Platform Manager,  John Zeus.

London: A Space To Remember

Imagine a room with an impossibly high ceiling, filled with furnishings, artwork and amenities so far removed from a traditional classroom environment that program participants often don’t want to leave the room. That’s the secret behind the converted space used by FPSYIP, CIC and other programs, courtesy of this unique collaborative effort. The new space incorporates technology that includes a smart board, internet-enabled computer, a projector with pull-down screen, a large-screen flat panel TV and a Wii gaming console, with furnishings that range from oversized beanbag futons to an inclusive square of tables and chairs for a dynamic face-to-face presentation environment. One thing is for certain: the FPSYIP space within the downtown London YMCA makes an immediate, yet lasting, impression.

Full video podcast

“One intern summed it up nicely. He said, ‘There’s a reason that we quit school, and we want to go into any space is something OTHER than a classroom.’ This space fosters and enhances the different learning styles of the participants. You can really keep their attention, even at 2:30 in the afternoon.” – Dan Trepanier

“It’s very comfortable. Like home. It doesn’t feel like a classroom. A facilitator can get very creative delivering an essential skills program in a workshop room like this.” – John Zeus

Read more: Internship Success