Tag Archives: business

Keeping Up With The Millennials

February 3, 2013

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Advertising: Studies shows 13 to 32 year olds are less responsive to TV ads

Here are some new findings by comScore about how to advertise to Generation Y.

Generation Y, or the Millennials are easily distracted by the myriad of things vying for their attention. Advertisements don’t make much of an impression on them. “It’s just too darn easy for them to get distracted”, notes ComScore.

Keeping up with Millennials can be difficult especially if you are trying to sell them a product. You can find yourself complaining about “kids these days,” or you scratch your head at the music you hear blasting the earbuds of the young person in front of you in line at Starbucks.

Millennials are the generation born in the 80s or 90s, or anyone between the ages of 13 to 32 years old. Millennials are younger than Generation Xers, which were born between 1965 and 1980.  This generation is also called “Echo Boomers,” as they’re typically children of Baby Boomers.

According to ComScore, Millennials’ defining characteristics are comfort with new technology and cultural diversity, being accustomed to on-demand access to entertainment, continual stimulation and extreme multitasking. It’s important to note that most Millennials have grown up with computers in the home and in the classroom, not knowing life without a cell phone.

Not surprisingly, the research found that Millennials are less susceptible to television advertising.

Millennials have also been found to have higher inclination than other generations to actually retain impressions from TV advertising. So it seems its hard to impress Gen Y-ers, but once they are impressed, they’re loyal.

Overall they show themselves to be generally less interested and more difficult to connect with. Millennials also harder to impress, convince and entertain. Research shows that digital advertising performs better with Millennials than TV. They’re more price-conscious because they are less accustomed to disposable income.

There  some encouraging results…

In the above figure, we can see that while the somewhat reduced attention span of Millennials makes for decreased immediate information recall, they have a higher delayed recall than other demographics.

Like other age demographics, Millennials were found to be affected by creativity in advertising. They’re also engaged in content they have decided they’re interested in, both in television and digital mediums. “Engagement” is an important aspect in advertising!

So for advertisers set with the task of actually manufacturing this “engagement,” go creative. If you happen to tap into something that catches Millennials’ attention, you’re likely to have very loyal customers.
🙂

Adapted by: John Zeus, Source: comScore, Image Credit: comScore

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Wrapped In Red Tape – Small Business in Canada

January 25, 2013

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January 21-25, 2013 is Red Tape Awareness Week in Canada.

Watch the video below: 

SIGN THE RED TAPE PETITION! Click on the link to access the CFIB website for more information on Red Tape Awareness Week: CFIB – Red Tape Awareness Week, 2013

“If the government employees would react a little quicker instead of leaving issues for a later time (create work project) business wouldn’t have to wait for a response so long. There are too many departments that overlap. ”  Canadian Small Business Owner

Source: The Canadian Federation of Independent Business (CFIB)

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Toronto Condos Slump

January 4, 2013

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The army of cranes redefining the Toronto skyline.

Toronto reportedly counts the most high-rise real estate projects under construction in North America!

Toronto Condo Construction | Photo Source: John Zeus

Toronto Condo Construction | Photo Source: John Zeus

High rental vacancies…

“We believe that buyers in the current condo market exude hope over experience…” (Despite claims of a buoyant rental market investors are ending up with) “an astonishingly low return on invested capital.” – Source: Ohad Lederer, an analyst at Veritas Investment Research.

…and a growing number of preservationists who say too many new towers are destroying the city’s character.

Social Media: “Dear Condo Toronto, you were an awesome city before you turned into a condo developer’s dream. I used to love going downtown because you had a welcoming core with parks, community spaces and many innovative small businesses. Now downtown is becoming a high-rise construction haven littered with towering steel and glass walled shoeboxes hiding our lake and our sky. Unfortunately a daily commuter’s nightmare…” – 2013 John Zeus

Facebook post: screen capture

Facebook post: screen capture

Toronto Condo Construction | Photo Source: John Zeus

Toronto Condo Construction | Photo Source: John Zeus

“Toronto condo developers face formidable obstacles: an infrastructure buckling under soaring density rates, the laws of supply and demand and preservationists who says too many new towers are destroying the city’s character.” – Source: The Financial Post

Toronto Condo Construction | Photo Source: John Zeus

Toronto Condo Construction | Photo Source: John Zeus

Toronto Condo Construction | Photo Source: John Zeus

Toronto Condo Construction | Photo Source: John Zeus

“Since June 2011 the number of unsold high-rise units in the pre-construction stage has doubled. Unsold units under construction have also increased from fewer than 5,000 at the beginning of 2012 to almost 7,000.” – Source: Bank of Canada

Toronto Condo Construction | Photo Source: John Zeus

Toronto Condo Construction | Photo Source: John Zeus

Adapted by John Zeus. Original Sources Include; Bank of Canada and The Financial Post.

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Canada’s 10 Top Economies: By City / 10 économies supérieures du Canada : par la ville

January 3, 2013

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Toronto - Condo Construction Boom / Boom de construction de logement | photo source: John Zeus

Toronto – Condo Construction Boom / Boom de construction de logement | photo source: John Zeus

Canada’s fastest growing economies / Les économies les plus à croissance rapide du Canada

Toronto – 20.6 (index points / points d’index)

Calgary – 19.5

Regina – 18.4

Winnipeg – 18.4

Saskatoon – 18.2

Edmonton – 17.8

Ottawa – 16.8

Vancouver – 14

Halifax – 13.8

Saguenay – 12.2

Source: CIBC / Source : CIBC

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